The Love of Sneakers
It is undeniable that sneakers have taken over the footwear scene. Once reserved for athletes, it is now for everyone and worn everywhere.
The sneaker market is now over $75 billion globally and continues to grow. What was once a product category now operates as a system shaped by culture, identity, scarcity, and brand.
Sneakers are no longer just worn — they are collected, traded, and used to signal identity. Demand is shaped as much by access and meaning as it is by function.
This work looks at how those forces come together to shape both perception and value.
Research plan, process and outcomes
